Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
467CCC
RGB
70, 124, 204
HSL
216, 57%, 54%
HSB
216, 66%, 80%
CMYK
66, 39, 0, 20
LAB
51, 2, -48
LCH
51, 48, 272
OKLCH
0.59, 0.14, 258
XYZ
21, 20, 60
LUV
51, -22, -72
HWB
216, 27%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.