Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4680BE
RGB
70, 128, 190
HSL
211, 48%, 51%
HSB
211, 63%, 75%
CMYK
63, 33, 0, 25
LAB
52, -5, -39
LCH
52, 39, 263
OKLCH
0.59, 0.11, 252
XYZ
20, 20, 52
LUV
52, -24, -58
HWB
211, 27%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.