Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4680C8
RGB
70, 128, 200
HSL
213, 54%, 53%
HSB
213, 65%, 78%
CMYK
65, 36, 0, 22
LAB
52, -2, -44
LCH
52, 44, 268
OKLCH
0.59, 0.13, 255
XYZ
21, 21, 58
LUV
52, -24, -66
HWB
213, 27%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.