Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4680D5
RGB
70, 128, 213
HSL
216, 63%, 55%
HSB
216, 67%, 84%
CMYK
67, 40, 0, 16
LAB
53, 2, -50
LCH
53, 50, 272
OKLCH
0.60, 0.14, 258
XYZ
22, 22, 66
LUV
53, -23, -76
HWB
216, 27%, 16%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.