Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4683A7
RGB
70, 131, 167
HSL
202, 41%, 46%
HSB
202, 58%, 65%
CMYK
58, 22, 0, 35
LAB
52, -12, -26
LCH
52, 28, 244
OKLCH
0.58, 0.08, 237
XYZ
18, 20, 40
LUV
52, -26, -36
HWB
202, 27%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.