Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4683CE
RGB
70, 131, 206
HSL
213, 58%, 54%
HSB
213, 66%, 81%
CMYK
66, 36, 0, 19
LAB
53, -2, -45
LCH
53, 45, 268
OKLCH
0.60, 0.13, 255
XYZ
22, 22, 61
LUV
53, -25, -69
HWB
213, 27%, 19%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.