Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4684BD
RGB
70, 132, 189
HSL
209, 47%, 51%
HSB
209, 63%, 74%
CMYK
63, 30, 0, 26
LAB
53, -7, -36
LCH
53, 37, 259
OKLCH
0.60, 0.11, 248
XYZ
20, 21, 51
LUV
53, -25, -54
HWB
209, 27%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.