Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4685A2
RGB
70, 133, 162
HSL
199, 40%, 45%
HSB
199, 57%, 64%
CMYK
57, 18, 0, 36
LAB
52, -15, -22
LCH
52, 26, 237
OKLCH
0.59, 0.08, 230
XYZ
17, 21, 37
LUV
52, -27, -30
HWB
199, 27%, 36%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.