Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4686E6
RGB
70, 134, 230
HSL
216, 76%, 59%
HSB
216, 70%, 90%
CMYK
70, 42, 0, 10
LAB
55, 3, -56
LCH
55, 56, 274
OKLCH
0.63, 0.16, 258
XYZ
25, 24, 78
LUV
55, -25, -86
HWB
216, 27%, 10%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.