Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4688BD
RGB
70, 136, 189
HSL
207, 47%, 51%
HSB
207, 63%, 74%
CMYK
63, 28, 0, 26
LAB
54, -9, -35
LCH
54, 36, 255
OKLCH
0.61, 0.11, 245
XYZ
21, 23, 51
LUV
54, -27, -51
HWB
207, 27%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.