Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4689CD
RGB
70, 137, 205
HSL
210, 57%, 54%
HSB
210, 66%, 80%
CMYK
66, 33, 0, 20
LAB
55, -5, -42
LCH
55, 43, 263
OKLCH
0.62, 0.12, 251
XYZ
22, 24, 61
LUV
55, -27, -64
HWB
210, 27%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.