Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
468ACA
RGB
70, 138, 202
HSL
209, 55%, 53%
HSB
209, 65%, 79%
CMYK
65, 32, 0, 21
LAB
55, -7, -40
LCH
55, 41, 261
OKLCH
0.62, 0.12, 249
XYZ
22, 24, 59
LUV
55, -27, -60
HWB
209, 27%, 21%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.