Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
468BAE
RGB
70, 139, 174
HSL
200, 43%, 48%
HSB
200, 60%, 68%
CMYK
60, 20, 0, 32
LAB
54, -15, -26
LCH
54, 29, 240
OKLCH
0.61, 0.09, 233
XYZ
19, 23, 43
LUV
54, -28, -36
HWB
200, 27%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.