Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
468BCE
RGB
70, 139, 206
HSL
210, 58%, 54%
HSB
210, 66%, 81%
CMYK
66, 33, 0, 19
LAB
56, -6, -42
LCH
56, 42, 262
OKLCH
0.62, 0.12, 250
XYZ
23, 24, 62
LUV
56, -27, -63
HWB
210, 27%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.