Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
468BDF
RGB
70, 139, 223
HSL
213, 71%, 57%
HSB
213, 69%, 87%
CMYK
69, 38, 0, 13
LAB
56, -1, -50
LCH
56, 50, 268
OKLCH
0.63, 0.15, 255
XYZ
25, 25, 73
LUV
56, -27, -77
HWB
213, 27%, 13%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.