Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4690AC
RGB
70, 144, 172
HSL
196, 42%, 47%
HSB
196, 59%, 67%
CMYK
59, 16, 0, 33
LAB
56, -18, -22
LCH
56, 28, 232
OKLCH
0.62, 0.08, 225
XYZ
20, 24, 43
LUV
56, -30, -30
HWB
196, 27%, 33%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.