Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4696A4
RGB
70, 150, 164
HSL
189, 40%, 46%
HSB
189, 57%, 64%
CMYK
57, 9, 0, 36
LAB
58, -22, -15
LCH
58, 27, 214
OKLCH
0.63, 0.08, 211
XYZ
20, 26, 39
LUV
58, -33, -19
HWB
189, 27%, 36%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.