Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4697B3
RGB
70, 151, 179
HSL
195, 44%, 49%
HSB
195, 61%, 70%
CMYK
61, 16, 0, 30
LAB
58, -19, -23
LCH
58, 30, 230
OKLCH
0.64, 0.09, 224
XYZ
22, 27, 47
LUV
58, -33, -31
HWB
195, 27%, 30%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.