Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4697FC
RGB
70, 151, 252
HSL
213, 97%, 63%
HSB
213, 72%, 99%
CMYK
72, 40, 0, 1
LAB
61, 0, -59
LCH
61, 59, 270
OKLCH
0.67, 0.17, 255
XYZ
31, 30, 96
LUV
61, -30, -92
HWB
213, 27%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.