Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4698CA
RGB
70, 152, 202
HSL
203, 55%, 53%
HSB
203, 65%, 79%
CMYK
65, 25, 0, 21
LAB
59, -14, -34
LCH
59, 37, 248
OKLCH
0.65, 0.11, 238
XYZ
24, 28, 60
LUV
59, -32, -50
HWB
203, 27%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.