Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4698E2
RGB
70, 152, 226
HSL
208, 73%, 58%
HSB
208, 69%, 89%
CMYK
69, 33, 0, 11
LAB
60, -7, -46
LCH
60, 46, 261
OKLCH
0.66, 0.14, 249
XYZ
27, 29, 76
LUV
60, -31, -70
HWB
208, 27%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.