Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4698E8
RGB
70, 152, 232
HSL
210, 78%, 59%
HSB
210, 70%, 91%
CMYK
70, 34, 0, 9
LAB
61, -6, -49
LCH
61, 49, 263
OKLCH
0.67, 0.14, 250
XYZ
28, 30, 81
LUV
61, -31, -75
HWB
210, 27%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.