Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4698EB
RGB
70, 152, 235
HSL
210, 80%, 60%
HSB
210, 70%, 92%
CMYK
70, 35, 0, 8
LAB
61, -5, -50
LCH
61, 50, 264
OKLCH
0.67, 0.15, 251
XYZ
29, 30, 83
LUV
61, -31, -77
HWB
210, 27%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.