Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
469FCB
RGB
70, 159, 203
HSL
200, 56%, 54%
HSB
200, 66%, 80%
CMYK
66, 22, 0, 20
LAB
62, -17, -31
LCH
62, 35, 241
OKLCH
0.67, 0.11, 233
XYZ
26, 30, 61
LUV
62, -35, -45
HWB
200, 27%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.