Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
46A0EE
RGB
70, 160, 238
HSL
208, 83%, 60%
HSB
208, 71%, 93%
CMYK
71, 33, 0, 7
LAB
63, -8, -48
LCH
63, 49, 260
OKLCH
0.69, 0.14, 248
XYZ
31, 33, 86
LUV
63, -33, -74
HWB
208, 27%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.