Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
46AEDB
RGB
70, 174, 219
HSL
198, 67%, 57%
HSB
198, 68%, 86%
CMYK
68, 21, 0, 14
LAB
67, -20, -32
LCH
67, 38, 238
OKLCH
0.71, 0.11, 230
XYZ
30, 37, 72
LUV
67, -39, -47
HWB
198, 27%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.