Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
46AFE3
RGB
70, 175, 227
HSL
200, 74%, 58%
HSB
200, 69%, 89%
CMYK
69, 23, 0, 11
LAB
67, -19, -36
LCH
67, 40, 242
OKLCH
0.72, 0.12, 234
XYZ
32, 38, 78
LUV
67, -39, -53
HWB
200, 27%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.