Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
46B4EA
RGB
70, 180, 234
HSL
200, 80%, 60%
HSB
200, 70%, 92%
CMYK
70, 23, 0, 8
LAB
69, -19, -37
LCH
69, 42, 242
OKLCH
0.73, 0.13, 234
XYZ
34, 40, 84
LUV
69, -40, -55
HWB
200, 27%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.