Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
46B5FD
RGB
70, 181, 253
HSL
204, 98%, 63%
HSB
204, 72%, 99%
CMYK
72, 28, 0, 1
LAB
70, -15, -46
LCH
70, 48, 252
OKLCH
0.74, 0.14, 241
XYZ
37, 41, 99
LUV
70, -40, -71
HWB
204, 27%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.