Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
46D4FF
RGB
70, 212, 255
HSL
194, 100%, 64%
HSB
194, 73%, 100%
CMYK
73, 17, 0, 0
LAB
79, -29, -33
LCH
79, 44, 229
OKLCH
0.81, 0.13, 223
XYZ
44, 56, 103
LUV
79, -50, -48
HWB
194, 27%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.