Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
471A02
RGB
71, 26, 2
HSL
21, 95%, 14%
HSB
21, 97%, 28%
CMYK
0, 63, 97, 72
LAB
16, 21, 24
LCH
16, 32, 48
OKLCH
0.28, 0.08, 45
XYZ
3, 2, 0
LUV
16, 30, 14
HWB
21, 1%, 72%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.