Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
472B71
RGB
71, 43, 113
HSL
264, 45%, 31%
HSB
264, 62%, 44%
CMYK
37, 62, 0, 56
LAB
24, 26, -36
LCH
24, 45, 305
OKLCH
0.36, 0.12, 299
XYZ
6, 4, 16
LUV
24, 6, -46
HWB
264, 17%, 56%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.