Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
473D64
RGB
71, 61, 100
HSL
255, 24%, 32%
HSB
255, 39%, 39%
CMYK
29, 39, 0, 61
LAB
28, 12, -22
LCH
28, 25, 298
OKLCH
0.39, 0.07, 295
XYZ
7, 6, 13
LUV
28, 2, -28
HWB
255, 24%, 61%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.