Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
475B78
RGB
71, 91, 120
HSL
216, 26%, 37%
HSB
216, 41%, 47%
CMYK
41, 24, 0, 53
LAB
38, -2, -19
LCH
38, 19, 265
OKLCH
0.47, 0.05, 258
XYZ
10, 10, 19
LUV
38, -10, -26
HWB
216, 28%, 53%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.