Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
4760FB
RGB
71, 96, 251
HSL
232, 96%, 63%
HSB
232, 72%, 98%
CMYK
72, 62, 0, 2
LAB
46, 32, -82
LCH
46, 88, 291
OKLCH
0.57, 0.23, 270
XYZ
24, 17, 93
LUV
46, -14, -119
HWB
232, 28%, 2%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Denim
#1560BD
Royal Blue
#4169E1
Azure
#007FFF
Sapphire
#0F52BA
Ultramarine
#4166F5
Iris
#5A4FCF
Slate Blue
#6A5ACD
Browse every named blue on shades of blue, or all families on colors.