Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
476389
RGB
71, 99, 137
HSL
215, 32%, 41%
HSB
215, 48%, 54%
CMYK
48, 28, 0, 46
LAB
41, -2, -25
LCH
41, 25, 265
OKLCH
0.49, 0.07, 256
XYZ
12, 12, 25
LUV
41, -14, -34
HWB
215, 28%, 46%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.