Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
476573
RGB
71, 101, 115
HSL
199, 24%, 36%
HSB
199, 38%, 45%
CMYK
38, 12, 0, 55
LAB
41, -8, -12
LCH
41, 14, 234
OKLCH
0.49, 0.04, 229
XYZ
10, 12, 18
LUV
41, -14, -14
HWB
199, 28%, 55%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.