Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
476A74
RGB
71, 106, 116
HSL
193, 24%, 37%
HSB
193, 39%, 45%
CMYK
39, 9, 0, 55
LAB
42, -11, -10
LCH
42, 15, 222
OKLCH
0.50, 0.04, 218
XYZ
11, 13, 18
LUV
42, -17, -12
HWB
193, 28%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.