Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
476E82
RGB
71, 110, 130
HSL
200, 29%, 39%
HSB
200, 45%, 51%
CMYK
45, 15, 0, 49
LAB
44, -10, -16
LCH
44, 19, 238
OKLCH
0.52, 0.05, 232
XYZ
12, 14, 23
LUV
44, -18, -20
HWB
200, 28%, 49%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
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