Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
476F96
RGB
71, 111, 150
HSL
210, 36%, 43%
HSB
210, 53%, 59%
CMYK
53, 26, 0, 41
LAB
45, -6, -26
LCH
45, 27, 258
OKLCH
0.53, 0.08, 249
XYZ
14, 15, 31
LUV
45, -18, -37
HWB
210, 28%, 41%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.