Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
47727A
RGB
71, 114, 122
HSL
189, 26%, 38%
HSB
189, 42%, 48%
CMYK
42, 7, 0, 52
LAB
45, -14, -9
LCH
45, 17, 214
OKLCH
0.52, 0.05, 211
XYZ
12, 15, 21
LUV
45, -20, -11
HWB
189, 28%, 52%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.