Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
477F94
RGB
71, 127, 148
HSL
196, 35%, 43%
HSB
196, 52%, 58%
CMYK
52, 14, 0, 42
LAB
50, -15, -17
LCH
50, 23, 230
OKLCH
0.57, 0.07, 224
XYZ
16, 19, 31
LUV
50, -24, -23
HWB
196, 28%, 42%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.