Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
477F9D
RGB
71, 127, 157
HSL
201, 38%, 45%
HSB
201, 55%, 62%
CMYK
55, 19, 0, 38
LAB
50, -12, -22
LCH
50, 25, 241
OKLCH
0.57, 0.08, 234
XYZ
16, 19, 35
LUV
50, -24, -31
HWB
201, 28%, 38%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.