Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4787F0
RGB
71, 135, 240
HSL
217, 85%, 61%
HSB
217, 70%, 94%
CMYK
70, 44, 0, 6
LAB
56, 6, -60
LCH
56, 60, 276
OKLCH
0.63, 0.17, 260
XYZ
27, 25, 86
LUV
56, -25, -93
HWB
217, 28%, 6%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.