Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
478CD2
RGB
71, 140, 210
HSL
210, 61%, 55%
HSB
210, 66%, 82%
CMYK
66, 33, 0, 18
LAB
56, -5, -43
LCH
56, 44, 263
OKLCH
0.63, 0.13, 251
XYZ
24, 25, 64
LUV
56, -27, -66
HWB
210, 28%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.