Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
478CFD
RGB
71, 140, 253
HSL
217, 98%, 64%
HSB
217, 72%, 99%
CMYK
72, 45, 0, 1
LAB
58, 7, -64
LCH
58, 64, 276
OKLCH
0.65, 0.18, 260
XYZ
30, 27, 97
LUV
58, -26, -100
HWB
217, 28%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.