Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
478DB2
RGB
71, 141, 178
HSL
201, 43%, 49%
HSB
201, 60%, 70%
CMYK
60, 21, 0, 30
LAB
55, -14, -27
LCH
55, 30, 242
OKLCH
0.61, 0.09, 234
XYZ
20, 24, 46
LUV
55, -29, -38
HWB
201, 28%, 30%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.