Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
478EBA
RGB
71, 142, 186
HSL
203, 45%, 50%
HSB
203, 62%, 73%
CMYK
62, 24, 0, 27
LAB
56, -13, -30
LCH
56, 33, 247
OKLCH
0.62, 0.10, 238
XYZ
21, 24, 50
LUV
56, -29, -44
HWB
203, 28%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.