Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4790EE
RGB
71, 144, 238
HSL
214, 83%, 61%
HSB
214, 70%, 93%
CMYK
70, 39, 0, 7
LAB
59, 0, -55
LCH
59, 55, 270
OKLCH
0.65, 0.16, 256
XYZ
28, 27, 85
LUV
59, -28, -85
HWB
214, 28%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.