Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4791D3
RGB
71, 145, 211
HSL
208, 61%, 55%
HSB
208, 66%, 83%
CMYK
66, 31, 0, 17
LAB
58, -8, -41
LCH
58, 42, 259
OKLCH
0.64, 0.12, 248
XYZ
24, 26, 65
LUV
58, -29, -63
HWB
208, 28%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.